▲ Certificate for "Content Marketing Grand Prix 2023"
Sharp's video clip introducing "Thorough Verification of the Oldest No-holes Tub Washing Machine" won the award of excellence in the Brand Contents Category of the "Contents Marketing Grand Prix 2023".
The "Contents Marketing Grand Prix" is an award dedicated to content marketing jointly sponsored by the "Content Marketing Academy" operated by NIPPON SALES PROMOTION CENTER CO., LTD. as a place to learn about content marketing, and the "Owned Media Study Group," a community for owned media operators. It has been held since 2021 with the aim of widely communicating and honoring owned media of companies and organizations.
Sharp's content, "Thorough Verification of the Oldest No-holes Tub Washing Machine", which won the excellence award, was a special content for our unique no-holes tub washing machines, which promotes "cleanliness," "water saving," and "cleaning power".
In celebration of the 30th anniversary model launch, Sharp offered to exchange the customers’ no-hole tub washing machine used for many years with our latest model. This campaign was being promoted through its X account (formerly Twitter). The condition of the first model of no-holes tub washing machine made in 1992 was verified.
In awarding the prize, the judging panel gave the following recognition.
【Rating Point】
"The perspective of connecting customers using home appliances with attachment for many years with product promotions is excellent."
“Many companies' official product websites are just simple product databases. This kind of content is valuable in that since it is both fun and highly satisfying. I hope to see more initiatives like this in the future.”
In addition to providing the necessary product information in an appropriate manner, we are committed to providing content that makes our products more appealing.
●Click here for Sharp's content, Thorough verification of the oldest no-holes tub washing machine (Japanese)：https://jp.sharp/sentaku/evidence/