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Sharp Holds Pre-CES Press Conference

In Las Vegas, Nevada on January 6, 2010, the day before the start of the 2010 International CES*1 in that city, Sharp held a press conference to introduce its products and strategies.

With the 2010 International CES slated for January 7 to 10, 2010, Sharp Corporation President & COO Mikio Katayama opened by explaining three key efforts towards becoming an eco-positive company: Display Innovations, Energy Innovations, and Space Innovations.
Sharp also announced the release of the AQUOS LE920, LE820, LE810 Series LCD TVs that combine Sharp's new UV2A*2 LCD technology with its four-primary-color display that adds yellow (Y) to the three colors of red (R), green (G), and blue (B), an industry first.
With four-primary-color display technology, colors can be reproduced like with no LCD monitor before, making possible, for example, faithful rendering of golden yellow brass musical instruments. The LE920, LE820, LE810 Series will be introduced in the US market starting in March 2010 and to other markets after that.

Michael Troetti, President of Sharp Electronics Marketing Company of America (SEMCA), then outlined audio-video product trends in the Americas and introduced the company's strategy for the market.

Bob Scaglione, SEMCA Senior Vice President, wrapped up the presentations by detailing the products that would headline the Sharp booth at CES, including the LED-backlight AQUOS and Blu-ray Disc players.

Many of the approximately 450 journalists and industry analysts who filled the venue had questions on the industry-first four-primary-color display AQUOS LE920, LE820, LE810, witness to the high interest in Sharp and its new LCD technologies.

A full house at Sharp's pre-CES press conference

Mikio Katayama, Sharp Corporation President & COO

Michael Troetti, SEMCA President

Sharp's CES booth had a range of items on display that drove home the message of Sharp as an eco-positive company: the AQUOS LE920, LE820, LE810; a solar car equipped with Sharp compound solar cells, a vehicle recently driven to victory by the Tokai University team in the Global Green Challenge, one of the world's largest solar car races; and LED lights boasting far longer life and greater energy efficiency than conventional incandescent lights and representing the future of illumination.

The Sharp booth at CES

Display Innovations exhibit

Four-primary-color LE920 Series

Next-generation UV2A LCD panel

Full-HD 3D TV

Energy Innovations exhibit

Solar car equipped with Sharp solar cells

Solar module with the world's highest conversion efficiency

Mobile phone with solar cell

Space Innovations exhibit

LED lighting

LED lamps

PAR-type LED lamps

  • *1 International CES (Consumer Electronics Show)
    Produced by the Consumer Electronics Association (CEA), the International CES is the premier, comprehensive trade show for the consumer technology industry, covering products from audio-video and PCs to mobile phones and networking, held annually since 1967.
  • *2 Abbreviation of Ultraviolet-induced Multi-domain Vertical Alignment

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