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World Topics

Business Briefing Announcement Held for Mobile Phones Entering Chinese Market

This article introduces the information presented on September 14, 2010, at a business briefing announcement held for mobile phones that will enter the Chinese Market.

In June 2008, a specially designed cycloid-style high-grade AQUOS mobile phone, the SH9010C, was introduced by Sharp into the Chinese mobile phone market. Since then, recognition of the AQUOS mobile phone brand as a high-end line of products has increased according to plan. For this third year, Sharp aims to launch unique smartphones with the newest technologies and ultra-fine hardware into the Chinese market.

This time, two new full touchscreen equipped 3G smartphones, the SH8128U and SH8118U, are being manufactured for the Chinese market and will start sales in October of this year. These mobile phones have large touchscreen LCDs and intuitively designed user-friendly interfaces. Their designs are simple with flowing lines, they fit comfortably in the hand, and they give off a high-grade feel.

A scene from the press conference

Explaining the methods and models of the Chinese market-bound mobile phone business is Mr. Akihiko Imaya, Group General Manager of the Personal Solutions Business Development Group.

Chinese market-bound 3G smartphone

The two new Chinese market-bound 3G smartphones, SH8118U and SH8128U

Chinese market-bound mobile phone lineup

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