Hideki AtarashiToshifumi Mizobata

Abstract
There is the Demand-Creation-Model Marketing Strategy, which presents new life-style and new business-style in order to create new demand, in the core of all our LCD-applied products.
Through the development of individual LCD-applied product, new usage that even users themselves can't imagine has been developed. The problems for LCD development become clear from this usage.
This paper describes the concept development for LCD-applied products through the cases from the Viewcam and the Zaurus.