SHARP Blog

Two “original” factors in the new corporate motto “Be Original.”

In November 2016, we unveiled our new corporate motto, “Be Original.”. Why was this declared at this timing? Why is it “Be Original.”? Let us introduce our resolution towards becoming a stand-out global brand, through an interview with our Branding Design Department Manager, Ryuichi Oya. Creating the new corporate motto “Be Original.” ――Why was it […]

A doctor car installed with Plasmacluster ion generator is making its rounds in Kenya

The Republic of Kenya, located in East Africa, has been widening the range of our Plasmacluster activities. Sharp’s Plasmacluster ion generator has been installed in a doctor car developed for The Kenya Red Cross Society by Toy Factory Co., Ltd.   Footage of “Medical Outreach” using doctor cars by the Kenya Red Cross Society https://www.youtube.com/watch?v=N_0nDHTyVqE […]

RoBoHoN showed off its dancing skills in Austria! The RoBoHoN exhibit at the Ars Electronica Festival

RoBoHoN was put on display at the international media arts festival “Ars Electronica Festival”, held for five days from September 8, 2016, in Linz, Austria. We received many photographs of the event that we would like to show you! Ars Electronica Festival 2016 http://www.aec.at/radicalatoms/en/   Ars Electronica is the world’s top media arts organization, and […]

Discovering the roots of the ASEAN ‘Air Purifier with Mosquito Catcher’ through a teleconference with Malaysia!

Some of us have an image of mosquitos as “itchy when stung”, but mosquito-borne infectious diseases pose an immediate problem. The Plasmacluster Air Purifier with Mosquito Catcher <FU-GK50-B> was born from an idea a South-East Asian Sharp employee had, and was developed in the hope of making some kind of contribution towards improving social issues […]

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