ICC Purios

The ICC Purios employs ICC (Integrated Cognitive Creation)*1, a “visual creation” technology from I3 (I-cubed) Research Center Inc.*2, and a 4K panel with 8.29 million pixels (3,840 x 2,160), four times*3 that of full HD. This LCD TV also has panel control technology for fine-tuning of brightness.
These features combine to give scenery images a realistic perspective and objects a 3D feel, making viewers almost feel like they are part of the on-screen world. They also result in meticulous reproduction of images with a consistent brightness exceeding that of standards for commercial master monitors used at TV stations and in other professional settings.
The ICC Purios was the world’s first TV certified for the THX 4K Display standard*4 stipulated by THX Ltd.*4. It’s a premium model for consumers who demand an authentic home theater experience and images second to none.

Technology for making HD images even more life-like and detailed.
Based in Setagaya-ku, Tokyo; President: Tetsujiro Kondo
Compared to full HD (1,920 x 1,080). ICC Purios model: 3,840 x 2,160.
World’s first conformance (December 13, 2012) to THX 4K Display certification. THX is a registered trademark of THX Ltd.