As the world’s first direct-view type display for a next-generation, high-definition TV broadcast service, Sharp has developed* an 85-inch LCD (7,680 horizontal × 4,320 vertical pixels). This was achieved by enhancing display quality utilizing Sharp’s proprietary UV²A technology. Super Hi-Vision, which is a next-generation TV broadcast service advocated by Japan Broadcasting Corporation (NHK), is a super-high-definition display system with a number of pixels that is 16 times as many as that of the current HDTV broadcasting, and when seen on a display with a large screen, provides an overwhelmingly realistic sensation and a powerful visual experience. Sharp will continue to work on the development of displays, through collaboration with NHK, that realize highdefinition images toward the start of its experimental broadcasting, which is scheduled for 2020.

85-inch Super Hi-Vision LCD