Plasmacluster Installation Case: 9

Promoting Plasmacluster Installation to Boost Customer Satisfaction
Installation in 1,711 Rooms in All 14 Hotels Has Made Family Trips More Pleasant

Company: Vessel Hotel Development Co., Ltd.
Industry: Hotel
Location: Fukuyama City, Hiroshima Prefecture, Japan
Products: Air-purifier KC-A50-W (122 units)

Issues before Installation
With an increasing number of customers making reservations based on online reviews of hotels, the company wanted to become a hotel that people choose for the clean air in its guest rooms. It therefore looked into ways to create such an environment with a humidifying air purifier that was easy to operate and that hotel guests could use with peace of mind.
Effects after Installation
Plasmacluster is a highly recognizable brand, and Vessel promoted its use of Plasmacluster ion humidifying air purifiers on its website, which has boosted its occupancy rate. Because they are easy to operate, refill with water, and move around the room and fix in place, the Plasmacluster ion products provide both comfort and peace of mind to families staying with Vessel. The constantly fresh-air atmosphere of the rooms provided by Plasmacluster has boosted the hotel chain’s image.

Mr. Shinji Yamamoto, Manager, Vessel Hotel Fukuyama
Mr. Toshiyuki Takada, Chief Administration, Vessel Hotel Development Co., Ltd.

Installation Purpose
Wanted customers to choose us because of our clean air
Sought greater customer satisfaction through high-quality air environment
In recent years, more people are choosing lodgings based on Internet reviews, and a big factor in their choice is the quality of air in guest rooms. In our hotel group, we tried using deodorizing agents and ozone removal devices to clean guest room air, but we wanted to provide a moist and clean air environment during hotel guests’ entire stay with us. That’s why we decided to equip all rooms in our 14 hotels with humidifying air purifiers.

The Reason for Choosing Plasmacluster
We were convinced after trialling a product in guest rooms
Ease of use means customers can use products safely and with peace of mind
A distributor lent us Plasmacluster ion products to trial in our guest rooms, and many of our staff commented on how the Plasmacluster shower effect for concentrated removal of air impurities quickly makes room air fresh. Another factor in our decision was Sharp’s highly recognizable Plasmacluster ion brand. We were also happy with how the distributor recommended an easy-to-use model, and how the trial product arrived that very same day.

Effects after Installation
Plasmacluster helped boost occupancy rates
Easy to operate and maintain clean air: a boost for our hotels’ image
We promoted our use of the highly recognizable Plasmacluster brand of humidifying air purifiers on our website. This impressed people sensitive to air impurities, such as students during their school entrance exam period, and resulted in a higher occupancy rate for group hotels where we installed Plasmacluster ion products. As well, customers like how the products are easy to refill with water and move around the room thanks to casters equipped with stoppers. Families travelling with small children have told us they can use the products with ease and peace of mind. Furthermore, Plasmacluster ions reduce odors in rooms to maintain a high-quality air environment, and this has boosted the image of our hotels.

Future Ideas
Plasmacluster ion products may also be installed in lounges and other common areas
Greater promotion of the Plasmacluster brand will attract more customers
To further differentiate us from our hotel competitors, besides measures like a higher grade of parent-child beds in rooms, we are looking into installing recessed ceiling Plasmacluster ion generators in lounges and other common areas of the hotel. As well, by increasing exposure of the highly recognizable Plasmacluster grape cluster logo, for example by placing it in the hotel reception area, we aim to bring in new customers and keep the old ones coming back thanks to guest rooms where the air is comfortable all of the time.