Business Case Study

Daimaru Kyoto, Daimaru Matsuzakaya Department Stores Co., Ltd.

Using e-Signage S to switch display content according to the time of day.
Providing timely information makes signage more effective in sales promotion.

PDF:309KB

Industry

Department store

Purpose of Implementation

Improved efficiency, Improved image, Increased sales

Implemented product

Information displays

PN-HS551 × 4, PN-HY551 × 8, PN-V605H × 4
Signage controller PN-ZP40 × 13
Advanced controller PNZP45 × 1

Digital signage software

e-Signage S Network Edition
Installed near Daimaru Kyoto's 1F and 1BF entrances and elevators, on the 1F exterior wall facing the sidewalk on Shijo-dori Street, and various other locations. Installed in February 2024.

Customer

Daimaru Matsuzakaya Department Stores Co., Ltd.

Koto-ku, Tokyo (headquarters)
Established in 2010 when The Daimaru, Inc. and Matsuzakaya Holdings Co., Ltd. merged under J. Front Retailing Co., Ltd. The company operates fifteen department stores nationwide.
Daimaru Kyoto (property presented here)/Kyoto City, Kyoto Prefecture

This is what we realized.

Challenges before implementation

We installed our original digital signage system about 10 years ago. We made great use of it inside and outside the store, but eventually it became worn out. This led us to consider replacing it all at once. We wanted to replace our signage system with brighter, high-definition displays to enhance its appeal. And we wanted to streamline the process of updating display content with more advanced distribution software.

The 4K high-def displays, vivid colors, and high brightness enhance noticeability and boost the content's appeal.
e-Signage S makes it easier to schedule changes in displayed content, increasing the effectiveness of sales promotions.
Sharp offers a well-established maintenance system and friendly support, allowing us to use the system with peace of mind.

Background of implementation

Replacing equipment installed about 10 years ago.
A desire to further enhance customer appeal with a new system.

We installed Sharp's information displays throughout our store and on exterior walls facing the sidewalk on Shijo-dori Street about ten years ago to provide digital signage. They became an indispensable tool for providing customers with store advertisements, information on sales, and store notices. But as they showed wear and tear over the years, we began thinking about replacing them. We hoped that replacing them with brighter, high-def displays would enhance the appeal of signage content and that updating the content delivery software would make the system easier and more convenient to use.

Mr. Koji Hirata
Advertising Planning
Business Promotion Department,
Daimaru Kyoto
Daimaru Matsuzakaya Department
Stores Co., Ltd.

Reasons for selection

A wide lineup of models perfectly addresses our location and purpose requirements.
A thorough support system that ensures operation with peace of mind.

Sharp's display lineup includes high-brightness and multi-display types. This gives us the advantage of being able to choose the optimal high-def 4K product for each installation location and purpose. In addition, Sharp has taken its content delivery software to a higher level with e-Signage S, which is simpler and easier to operate and prevents operational errors. Sharp also provides a very thorough maintenance system. We have used this system in the past and always received friendly support from representatives fully familiar not only with the displays themselves but also with our equipment and systems. That peace of mind was another factor behind our decision to go with Sharp.

With their high brightness, the displays are noticeable even when placed outside near entrances.

Effect after implementation

Higher noticeability among passersby enhances appeal.
e-Signage S proves useful for attracting restaurant customers at night.

Replacing our equipment with new bright, high-def displays has enhanced the appeal of our signage, as it is now more noticeable not only within the store but also when installed outside. At the same time, e-Signage S's timetable is easier to use. The process of displaying restaurant ads after shop floor hours or switching display content to coincide with weekends is now much smoother. The ability to supply information in a timely manner makes our signage more effective in terms of sales promotion. And if a problem ever occurs, we can quickly find solutions on e-Signage S's “Status Monitoring and Control” page. This gives us a sense of security when operating the system.

Displaying ads for smartphone app membership, a shopping assistance service, etc.

Future prospects

Considering adding even more digital signage.
A plan to replace posters and other printed media.

We are currently thinking about installing additional digital signage in other areas of our store. We still use posters and other forms of printed media in various locations. We want to replace them with digital signage while being mindful of the store's environment.

e-Signage S's timetable is color-coded for easy checking.

Issued May 2024