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World Topics

Sharp Hosts Press Conference to Introduce 5 New Mobile Phones in China

On July 31, 2009, Sharp held a press conference at the JW Marriott Hotel in Beijing to introduce its new mobile phones for the Chinese market.

Nobuyuki Sugano, Executive Managing Officer and CEO China, explained Sharp's performance in the Chinese mobile phone market, which it entered last year, as well as future strategy. The five new models in 27 variations introduced at the event included one compatible with the 3G service that recently began in China.
During the event, Rene Liu, nationally popular actress and the face of Sharp in China, appeared in a video message to talk about the outstanding features of Sharp's mobile phones. Also, Alan, a popular young artist who has recently been appointed to represent the SH6110C mobile phone for sales promotions in China, was the guest of a mini talk show at the press conference.

Nobuyuki Sugano, Executive Managing Officer and CEO China

Alan (right)

After the product announcements, the journalists in attendance tried out the phones themselves and experienced the beauty of the LCD screen, the stylish designs, and other superb features.

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