Sharp FanLabs UEFA EURO 2012™

Are Italians and Spaniards really flambouyant and Germans as cool-headed as everyone always says? Would the English do more for the success of their team than the Dutch, Poles or Croats? And where do you find the most fair weather fans when it comes to the fight to be crowned champions of UEFA Euro 2012™?

As its core communication concept for UEFA EURO 2012™ Sharp is launching a fan research project and sending a mobile fan laboratory, the FanLab truck, out on its travels to find out more about European fan culture. With the aid of biometric data and surveys via online and mobile Apps, Sharp is studying how emotional the Europeans are about football and how far they would go for the success of their team.

www.sharpfanlabs.com

Join in the biggest comparative study of fans in Europe!

From the occasional fan to the curious onlooker who is just there for the show, via part-time patriots to the diehard 12th man - each European football fan fits into a grid of 16 fan archetypes defined by the results of a survey and also through the measurement biometric data in the FanLab truck to measure fan commitment and optimism.

For example, are you a “benchwarmer” type, who may not have heard anything about football during 23 of the last 24 months but will suddenly show 120% passion and interest in highlight events such as EURO 2012? Or are you a member of the fan group who responds that “I would do simply EVERYTHING to see my team to win”?

The Sharp FanLabs gives all football fans the opportunity of taking an active part in Europe’s biggest comparative study of fans:

www.sharpfanlabs.com

Be our “Fan of the Match”

62 lucky football fans now have the opportunity to represent their country as “Fan of the Match” in Poland and in the Ukraine.

This once in a life time prize includes tickets to UEFA EURO 2012™ including flights and accommodation plus the opportunity to be part of an exclusive behind-the-scenes stadium tour and a pre-match ceremony on the pitch 40 minutes prior to kick-off.

We are looking for the ultimate football fans from each of the 16 countries competing at UEFA EURO 2012™. Take the test and find out more at www.sharpfanlabs.com or use our mobile apps for Android, iPhone and iPad.

A total of 62 ‟Fan of the Match” prizes will be awarded (one per country, per match throughout the tournament). To be eligible for this once-in-a-lifetime opportunity you just need to have your home address in Europe, sign up and take the test (Sharp employees and their relatives cannot participate at the raffle).