Kiyoshi Hosoda

Abstract
The flat panel TV market is growing rapidly at the turn of the century, coinciding with the launch of BS digital broadcasting in Japan. LCD and plasma TVs are replacing the conventional CRT TVs and becoming the mainstream. These market and technological trends have led to a shift in consumer demands toward thin-profile and environment-friendliness as well as high picture quality.
Sharp started development of LCD TVs early as it was aware of their desirable qualities such as thin-profile, light-weight, low energy- and natural-resource- consumption, long life and eye-friendly luminescence characteristics Today, Sharp has launched 25 models of AQUOS LCD TV series into the market, ranging from 13 inch 4:3 format to 37 inch wide-screen.
This paper outlines Sharp's energy-saving technologies, a part of its resource-saving technologies that support AQUOS LCD TV series.