Press Releases

September 29, 2023

Sharp on Display at CEATEC 2023

Offering Sharp Solutions for People, Society, and the Earth

Sharp’s CEATEC booth at Makuhari Messe (artist’s rendering)

Sharp Corporation will exhibit at CEATEC 2023 to be held at Makuhari Messe (Mihama-ku, Chiba City, Chiba Prefecture) from October 17 to 20 (Tuesday to Friday).

Sharp constantly strives to achieve management with an emphasis on ESG, and so under the theme of “Next-generation global environment,” we will be offering Sharp solutions for people, society, and the earth in four exhibition zones—Sharp Carbon Neutrality Achieved through Creation, Storage, and Conservation; Sharp Sustainability; Digital Healthcare; and Original Nature Technology.

Also, continuing our efforts from last year, under an initiative to contribute to sustainability and carbon neutrality, Sharp has worked to minimize the amount of wood and materials used for our booth at the Makuhari Messe venue, as well as to minimize waste by employing reused and recycled materials in its fabrication.

This year marks the 111th anniversary of Sharp’s founding (date established: September 15, 1912). To commemorate this, we will be holding SHARP Tech-Day, our independent technology exhibition at the Tokyo Big Sight (Koto-ku, Tokyo) from November 10 to 12 (Friday to Sunday). Be sure to visit along with attending CEATEC 2023.

■ Exhibit venues: Makuhari Messe … Advanced Technology Area, Hall 8, Booth A102

■ Exhibition theme: Next-generation global environment

■ Exhibit content: 1. Sharp Carbon Neutrality Achieved through Creation, Storage, and Conservation
2. Sharp sustainability
3. Digital Healthcare
4. Original Nature Technology

■ Exhibit Highlights (Plan)

Booth Zone

Main Contents

Sharp Carbon
Achieved through Creation, Storage,
and Conservation

Sharp is constantly working to achieve management that emphasizes ESG, and here, visitors will be able to view and experience a variety of initiatives aimed at creating, storing, and saving energy that form the key pillars of our business activities. We will also introduce specific examples of Sharp’s efforts to achieve our goal of carbon neutrality.

• Zinc–air flow battery (reference exhibit)

Introducing the concept of the zinc–air flow battery, a next-generation energy storage technology that uses zinc as a base metal*1, providing large capacity and a high degree of safety.

• “LC-LH” indoor photovoltaic device (reference exhibit)

Prototype models equipped with LC-LH, which won the Minister of Economy, Trade and Industry Award at CEATEC Award 2022, will be on display. We will introduce its features and application examples in preparation for start of mass production at an LCD plant scheduled for this fiscal year.

• “BLACKSOLAR ZERO” residential solar cell module

Introducing our flagship solar cell module for residential use, which achieves high load capacity through miniaturization and higher efficiency, and also features a design that blends beautifully with roof designs.

• “V2H*2 System” EV-linked integrated generation/storage system (reference exhibit)

Introducing Sharp’s efforts in the area of V2H systems, in which electric vehicles, solar power systems, and storage battery systems work together to expand the range of renewable energy utilization in the home.

• Visible-light-driven photocatalytic materials and their application products; air quality improvement solutions

Exhibit of products utilizing photocatalysts, presenting applications to meet a wide range of needs, including antibacterial and antiviral effects, reducing food loss by preserving freshness, and breaking down hazardous gases.

• “ePoster”

Introducing a color model of an electronic paper display that can maintain the screen content with zero watts (0W) power consumption*3. Experience the expressive power and thinness and lightness of Sharp’s ePoster, which delivers energy savings and exemplifies the digital transformation (DX) of signage.

• “Click Display” (industry first*4/reference exhibit)

A unique transparent flexible sensor sheet that distinguishes between “touch” and “press.” Experience a universal UI that is easy to use and provides excellent operability for everyone.

• Outdoor low-power-consumption reflective LCD signage (reference exhibit)

On display is the world’s largest*5 90-inch reflective LCD signage that features high visibility even outdoors while consuming minimal power. Visitors will see examples of how reflective LCDs are used, including integrated solar- and battery-powered models.

• “COCORO POWER” residential PPA*6 service

Introducing COCORO POWER, a PPA service for newly built homes that allows owners to install solar power systems and storage batteries with no initial cost and use the electricity generated on demand on a flat-rate basis.

• “COCORO ENERGY Eco Membership” taking advantage of environmental value trading

Sharp will introduce a service that converts CO2 emissions that can be reduced by the user’s own consumption of electricity generated by photovoltaic power into “environmental value” and returns that value to the user.

• VPP*7/DR services*8

Introducing Sharp’s current status and future efforts regarding VPP and DR services, which are expected to find wide application when using distributed energy resources.

Sharp Sustainability

Introducing Sharp’s circular economy*9 concept and various initiatives aimed at creating a safe, secure, and comfortable lifestyle.

• Material recycling

In addition to closed-loop material recycling of plastics, we will present new initiatives in upgrading recycling such as for flame-retardant materials.

• “AQUOS wish3” smartphone made from recycled plastic

The percentage of recycled plastic materials used in the main body housing has been increased to approximately 60%*10 as a more environmentally friendly model.

• Environmentally friendly product development and business activities

Introducing environmentally friendly product development and business activities undertaken by the Sharp Group, including reusing toner cartridges, and presenting company-wide environmentally friendly products and components (including 3R examples).

• Disaster preparedness information accessibility solutions (reference exhibit)

In addition to the results of a demonstration experiment conducted this past spring on disseminating disaster preparedness information using AIoT home appliances, we will also present a method for receiving disaster information using new broadcasting technology.

• Solutions for effective utilization of feminine hygiene products stockpiled for disaster preparedness (femtech) (reference exhibit)

Introducing a proof-of-concept experiment for free distribution of feminine hygiene products using an IoT sanitary napkin dispenser and an inventory management system jointly implemented with Hamamatsu City, Shizuoka Prefecture.

Digital Healthcare

Sharp is offering a variety of solutions related to digital healthcare that protect and promote healthy living. By measuring health data without the person being consciously aware of the measurement and providing solutions optimized for each individual, our aim is to achieve lifestyles that are naturally healthy.

• Sleep environment solutions (reference exhibit)

Visitors can experience how a home electronic device can optimally control the bedroom environment according to the user’s sleep state, and create a comfortable sleep space by automatically switching olfactory aromas when falling asleep and waking up.

• Personal nutrition solutions (reference exhibit)

Experience a demonstration that offers menus and recipes suited to a person’s health status based on data such as meal preparation history and the content of voice consultations based on an interactive conversational device.

• Fall prevention solutions (debut exhibition/reference exhibit)

A solution that measures physical and sensory functions using methods that minimize stress on the body to determine fall risk in about one minute’s time. Visitors can experience measurements and also be offered programs for improvement based on the results.

• Solutions to combat heat impacts

In addition to introducing measures to combat heat-related impacts using our proprietary cold-retention material, we will also present details and the results of tests conducted at schools and construction sites this summer related to these heat-combating solutions.

Original Nature Technology

Presenting Sharp’s 15-year history of Nature Technology, our unique biomimetic technologies that improve the performance of products by drawing inspiration from the structure of living things. In addition, with the aim of expanding the scope of our technologies, we will be exhibiting a prototype called Nature Products, the first to use motion mimetic technology that focuses on the movement of living things.

• Nature Technology 15th anniversary and “Haneyasume” (debut exhibition/reference exhibit)

Experience the Haneyasume “healing” fan, which recreates a pleasant natural breeze, modeled after the flapping of an owl’s wings.

*1 Zinc is a metal with large ore deposits and high production volumes, and can be refined relatively easily.

*2 Vehicle to Home. This system allows for integrated operation of three batteries: the on-board EV battery and photovoltaic cells and storage batteries in the home.

*3 Power is consumed when rewriting the content displayed on the screen.

*4 For a proprietary transparent flexible sensor sheet system that combines capacitive touch and highly sensitive pressure detection functions. As of September 29, 2023; based on Sharp findings.

*5 For low-power-consumption reflective LCD signage for outdoor use. As of September 29, 2023; based on Sharp findings.

*6 Power Purchase Agreement model; also called TPO (Third-Party Ownership) model.

*7 Virtual Power Plant. This system collectively controls many small power generating centers as if they were a single power plant.

*8 Demand Response Service. These are mechanisms aimed at reducing power consumption during peak hours and ensuring a stable supply of power. There is a behavior-inducing type that encourages users to think about how they use electricity, and a device control type that controls each household’s power demand by controlling various hardware devices (storage batteries).

*9 Circular economy refers to a recycling-oriented, resource-conserving economic system. This new system regards raw materials and products that were previously discarded during economic activities as “resources” and circulates them through recycling and reuse.

*10 Sharp’s 2022 AQUOS wish2 model used approximately 35% recycled plastic material.

CEATEC 2023 official website:

For information on SHARP Tech-Day and to register to attend this event, visit this special website.

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