SHARP
Matching local cooking styles

To accurately correspond to locally-diverse cooking styles, Sharp coordinates its regional lineup with specific models to match each market. This strategy has helped Sharp capture the dominant market position in a number of countries.
In the U.S., the largest microwave oven market in the world, Sharp has maintained the top share for a decade.
In Europe, Sharp is the top microwave oven brand in the U.K. and Germany, because of its exclusive products (e.g. unique Double-Grill system for more crispy results from frozen pizza) and intensive promotions (e.g. "pizza party").
Also in Asian and Oceanian markets (Hong Kong, Malaysia, Singapore, Thailand, Australia, New Zealand, etc.), the Sharp brand is the number one microwave oven choice.

Sharp's strategic new models by market
U.S. market models
R-1611
Sensor Over-the-Range Microwave Oven with Interactive Display
Microwave output power: 1,000W (IEC test procedure)
Oven capacity: 44 liters (1.6 cu. ft.)

R-330C
Sensor Microwave Oven with Interactive Display
Microwave output power: 1,100W (IEC test procedure)
Oven capacity: 33 liters (1.1 cu. ft.)

European market model
R-891
Double-Grill-Convection Microwave Oven with Large LCD Touch Navigation
Microwave output power: 900W
Grill output power: 1,200W (top) + 800W (bottom)
Oven capacity: 26 liters (0.9 cu. ft.)

Asian market model
R-888B
Double-Grill-Convection Sensor Microwave Oven
Microwave output power: 900W
Grill output power: 1,200W (top) + 800W (bottom)
Oven capacity: 27 liters (0.9 cu. ft.)
7 sensor cook menus + 9 auto cook menus

Oceanian market model
R-350C
Touch-Control Microwave Oven with Interactive Display
Microwave output power: 1,000W
Oven capacity: 32 liters (1.1 cu. ft.)
30 auto cook menus
2-line info display


Sharp Microwave Oven
production hits 70 million unit mark


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