Biodiversity Protection

Protecting Biodiversity

Biodiversity Protection through Business and Social Action Programs

While Sharp’s business activities impact biodiversity, the company also benefits from the resources that biodiversity provides. That is why the Sharp Group is carrying out a multifaceted approach in which it protects biodiversity through business activities and social action programs at worldwide bases.

Based on the Sharp Group Policy on the Sustainable Support of Biodiversity, Sharp formulated the Sharp Biodiversity Initiative in fiscal 2009. The Initiative describes biodiversity in an easy-to-understand manner, and it outlines concrete measures for business activities and social action programs that take biodiversity into account.

Sharp’s Efforts for Protecting Biodiversity

  • A joint Sharp labor-management volunteer organization.

Conserving Freshwater Fish Species

The Kameyama Plant (Kameyama, Mie Prefecture) is working to propagate Tanakia lanceolata, a freshwater fish on Mie Prefecture’s endangered species list. A large population of this fish used to inhabit rivers and streams in the municipality of Kameyama, but numbers have dropped drastically due to factors such as diversion of natural waterways, predation from invasive species, and a decrease in the bivalves that the fish depend on.

The biotope pond on the plant premises is suitable for conservation and propagation of the Tanakia lanceolata : there is little chance of invasive species entering, and its soil is sand, an ideal habitat for the bivalves crucial to the fish’s survival.

Employees carry out periodical surveys of the fish population as part of ongoing conservation activities.

Surveying growth of the fish

Tanakia lanceolata (male)


Conserving Bamboo Lilies

The Tenri Plant (Tenri, Nara Prefecture) is committed to preserving biodiversity on ancient burial mounds located within its grounds. Bamboo lilies, a rare wild plant species, naturally grow on these mounds but have become scarce due to land development and overharvesting. To nurture and conserve these lilies, our employees maintain the area by periodically cutting down withered bamboos, weeding the grounds, and gathering and planting seeds.

Cutting down withered bamboos and weeding

Gathering seeds

Planting seeds

Bamboo lilies, a rare wild plant native to the area


Preserving Biodiversity at Overseas Bases

Indonesian production and sales base SEID works with the local community to preserve biodiversity. On the annual International Day for Biological Diversity (May 22 each year), the company held an event where activities included employees and local students planting mangroves and cleaning up the beaches on the island of Panggang Island, Jakarta.

Planting mangroves

Participants after the beach cleanup