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Press Releases

November 1, 2016

Sharp Introduces New Corporate Motto: Be Original.

New Corporate Motto and Brand Visual

New Corporate Motto and Brand Visual

Sharp Corporation today unveiled its new corporate motto, Be Original., which embodies the company's drive to become an inspiring global brand. Be Original. will be featured in Sharp's future global branding campaigns and serves as the company's new commitment to customers around the world.

Be Original. underscores two important messages for Sharp.

Since its establishment 104 years ago, Sharp has always worked to develop its own originality. Be Original. reflects the corporate spirit that founder Tokuji Hayakawa described in Sharp's Business Creed, "Sincerity and Creativity," which guides the company's conduct.

In addition, Be Original. is Sharp's promise to its global customers. Sharp is committed to be a people-oriented company that continues to bring new value to its customers. As part of this goal, Sharp will introduce unique and innovative products and services, creating ways to meet customer needs and to enable them to enjoy the convenience that technology offers. The period at the end of the new corporate motto highlights the company's strong resolve to deliver on this promise.

About the new Sharp corporate motto: Be Original.

Launch: November 2016
Advertising: Healsio water grill TV commercials (Tokyo, Osaka, Nagoya)
Plasmacluster Refrigerator TV commercials (Japan nation-wide)

  • * Healsio, Plasmacluster, and RoBoHoN are registered trademarks of Sharp Corporation.

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